🌿 Transparency First
Our Ingredients
Every product starts where it always has — in our moms’ kitchens. The same natural recipes they’ve trusted for decades, now carefully crafted for you. No labs. No shortcuts. Just amma-approved ingredients.
Our Philosophy
Amma Knows Best. We Just Listen.
Growing up, our moms never needed a trending ingredient list to know what worked. Turmeric for glow, shikakai for shine, coconut oil for literally everything — these weren’t “clean beauty hacks.” They were just how things were done. Every Sunday, every school holiday, every time we needed a fix.
We take those time-tested ingredients — cold-pressed oils, hand-ground herbs, mineral-rich salts — and bring them to you in their purest, most potent form. No dilution. No synthetics. No shortcuts.
Every single ingredient we use is listed on the label. We believe you deserve to know exactly what you’re putting on your body.
Our Ingredient Promise
✅ 100% plant-based — every single ingredient
✅ Cold-pressed & unrefined — maximum potency
✅ Locally sourced — from Indian farms & forests
✅ Small-batch crafted — never mass-produced
✅ Full transparency — every ingredient on the label
✅ Eco-friendly packaging — always
Straight from Nature
Our Star Ingredients
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Bhringraj
“King of Herbs”
The #1 herb in traditional Indian hair care. Promotes hair growth, prevents greying, and strengthens roots from within.
Used in: Hair Growth Oil, Anti-Dandruff Oil, Bhringraj Powder
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Hibiscus
“Nature’s Botox”
Rich in amino acids and vitamins that boost collagen, condition hair, and add natural bounce and shine.
Used in: Hair Growth Oil, Hibiscus Bath Salt
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Virgin Coconut Oil
“Liquid Gold”
Cold-pressed from fresh Kerala coconuts. Deep conditions, prevents protein loss, and nourishes from root to tip.
Used in: Coconut Oil, Hair Growth Oil, Pre-Shower Body Oil
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Neem
“Village Pharmacy”
Powerful antibacterial and antifungal properties that fight dandruff, soothe itchy scalp, and purify skin.
Used in: Anti-Dandruff Oil, Neem Comb Set, Herbal Bath Salt
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Shikakai
“Fruit for Hair”
Natural saponins cleanse without stripping oils. Rich in vitamins A, C, D, E, and K — the ultimate gentle cleanser.
Used in: Shikakai Hair Wash
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Herbal Face Pack Blend
“Ancient Beauty Secret”
A curated blend of turmeric, chickpea flour, saffron, and sandalwood — the original Indian skincare formula.
Used in: Face & Body Scrub
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Lavender
“Calm in a Bottle”
Reduces stress, promotes sleep, soothes irritated skin, and turns your shower into a spa experience.
Used in: Lavender Bath Salt, Lavender Shower Steamer
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Orange & Lemon
“Citrus Power”
Natural AHAs gently exfoliate, brighten skin tone, and energise your senses with uplifting aromatherapy.
Used in: Citrus Bath Salt, Orange Peel Powder
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Castor Oil
“Growth Booster”
Rich in ricinoleic acid — strengthens hair follicles, thickens hair, and promotes faster, healthier growth.
Used in: Hair Growth Oil, Anti-Dandruff Oil, Pre-Shower Body Oil
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Epsom & Himalayan Salt
“Mineral Therapy”
84+ trace minerals that detox, relieve muscle pain, improve circulation, and restore your body’s natural balance.
Used in: Lavender Bath Salt, Hibiscus Bath Salt, Herbal Bath Salt, Citrus Bath Salt
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Rose & Pomegranate
“Skin Superfood”
Packed with antioxidants, vitamins C and E. Hydrates, heals, and gives your skin a natural rosy glow.
Used in: Lip Balm, Pre-Shower Body Oil
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Tulsi & Vetiver
“Sacred Healers”
Tulsi purifies and fights acne, while vetiver cools inflammation and promotes deep, restful calm.
Used in: Herbal Bath Salt, Anti-Dandruff Oil
Hard Pass
What We Never Use
If an ingredient needs a chemistry degree to pronounce, it has no place in our products.
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Parabens
Linked to hormone disruption. Your body deserves better preservatives — or none at all.
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Sulphates (SLS/SLES)
Strips your hair and skin of natural oils. Leaves you dry, irritated, and damaged.
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Synthetic Fragrances
Can contain 100+ hidden chemicals. We only use essential oils for natural scent.
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Silicones
Creates an illusion of smoothness while suffocating your hair follicles.
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Mineral Oil
Petroleum byproduct that clogs pores and blocks your skin from breathing.
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Artificial Colours
Serve zero purpose other than making products look pretty. We skip the vanity.
From Farm to You
How We Source
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01. Ethically Sourced
We partner directly with small Indian farms and cooperatives. Our coconut oil comes from Kerala, our herbs from the Western Ghats, and our salts from the Himalayas. Fair trade, fair pay, always.
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02. Small-Batch Crafted
Every product is handcrafted in small batches to ensure freshness and potency. We cold-press our oils, hand-grind our herbs, and sun-dry our loofahs. No factories. No mass production.
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03. Delivered Fresh
Packed in eco-friendly, recyclable packaging and shipped directly to your doorstep. No middlemen, no warehouses sitting on stock. Fresh from our hands to yours.
Ready to Go Natural?
Your hair and skin have been waiting for ingredients that actually work. Give them what they deserve.